01
The first studio
It started as a family photo studio in Cairo. One backdrop, good light, and a family that loved making people look like their best selves.
The house story
Three beats, one family.
02
The first school
One school asked us to photograph its students. Then the next one asked. Picture days became school years, and school years became yearbooks.
03
The first neon sign
A client needed a sign, so we built it ourselves. That workbench grew into a full workshop for signage, neon, booths and activations.
10+
years behind the camera and at the workbench
100%
in-house production, from shoot to print to install
2
companies under one roof, one family running both
